encouragement          
noun [ C or U ] uk/ɪnˈkʌr.ɪdʒ.mənt/ us/ɪnˈkɝː.ɪdʒ.mənt/
B2 鼓励,激励
words or behaviour that give someone confidence to do something
  Children need lots of encouragement from their parents. 孩子需要父母的不断鼓励。 
 I could never have achieved this without the encouragement of my husband and family. 如果没有我丈夫和家人的鼓励,我永远都不可能取得这样的成就。 
  促进;激发
words or behaviour that make something more likely to happen
  We give positive encouragement to applications from older candidates. 我们非常欢迎年长一些的人士递交申请。 
 - More examples
 - We are extremely grateful for all your help and encouragement.
 - He's very nervous about cooking for us, so give him lots of encouragement.
 - As an encouragement to potential customers, they are offering three months' interest-free credit.
 - Some companies use bonuses as an encouragement to their staff to work harder.
 - He never needs any encouragement to go to bed - he's always tired well before bedtime.