upmarket       
adjective, adverb  mainly UK uk/ˌʌpˈmɑː.kɪt/ us/ˈʌp.mɑːr.kɪt/ (US usually upscale)
 (商品、产品)高档的,高级的;向高档,向高级消费市场
Upmarket goods and products are of very high quality and intended to be bought by people who are quite rich.
  an upmarket brand name 高档品牌 
 Many garment exporters want to move upmarket. 很多服装出口商想打入高端市场。 
 Compare: downmarket adjective