reconceptualize       
verb [ T ] (UK usually reconceptualise, re-conceptualise); (re-conceptualize) uk/ˌriː.kənˈsep.tʃu.ə.laɪz/ us/ˌriː.kənˈsep.tʃu.ə.laɪz/
 重新思考;重新理解
to form a new or different idea or principle in your mind from the one you had previously
  To solve a problem creatively, the thinker must abandon the initial approach and reconceptualise the problem.
 My goal was to get the senior people in the company to re-conceptualize their roles. 我的目标是让公司的高级人员重新定义他们的角色。 
 - More examples
 - The sales team set out to reconceptualize the marketing of the product.
 - The government is trying to re-conceptualize rural development policy.
 - A successful organization must be willing to reconceptualise what it is doing and how it is doing it.