goodwill  
noun uk/ɡʊdˈwɪl/ us/ɡʊdˈwɪl/
  (FRIENDSHIP)         
 [ U ]善意,友善,友好,亲善 
friendly and helpful feelings
  The school has to rely on the goodwill of the parents to help it raise money. 这所学校不得不依赖学生家长们的友善帮助来筹款。 
 Releasing the hostages has been seen as a gesture of goodwill/a goodwill gesture. 释放人质被视为表示友好的姿态。 
  [ U ]商家信誉 
part of a company's value that includes things that cannot be directly measured, for example, its good reputation or its customers' loyalty
  The company's assets are worth £200 million, plus goodwill. 这家公司资产价值2亿美元,再加上商誉。