non-discount       
adjective [ before noun ] (also nondiscount) uk/ˌnɒnˈdɪs.kaʊnt/ us/ˌnɑːnˈdɪs.kaʊnt/
 不打折的
not selling at or involving reduced prices
  Are you more likely to avoid delays and cancellations if you go with a non-discount airline? 如果您选择不打折的航空公司,您是否更有可能避免延误和取消航班? 
 Feedback from non-discount supermarkets suggests that even their customers are increasingly buying from their cheaper lines.
  - More examples
- Some analysts have speculated that the new format stores could be the company's first experiment with non-discount prices.
- Prices shot up at more than twice the rate of inflation, and non-discount rates rose even faster.
- The store's non-discount plan is not limited to high-end luxury brands.