lure         
 noun uk/lʊər/ us/lʊr/
C2 [ C usually singular ]诱惑力,诱惑 
the quality or power that something or someone has that makes it, him, or her attractive
  the lure of fame/power/money 名誉/权力/金钱的诱惑 
  [ C ]鱼饵,诱饵 
an artificial insect or other small animal that is put on the end of a fishing line to attract fish
 - More examples
 - He could not resist the lure of great riches.
 - I don't understand the lure of fame.
 - She succumbed to the lure of a life of luxury.
 - He resisted the lure of Hollywood.
 - We were attracted by the lure of quick money.
 
lure       
verb [ T ] uk/lʊər/ us/lʊr/
C2 引诱,诱惑,诱导
to persuade someone to do something or go somewhere by offering them something exciting
  She was lured into the job by the offer of a high salary. 她受高薪诱惑接受了那份工作。 
 He had lured his victim to a deserted house. 他将受害者引诱到一座废弃的房子。 
 Supermarket chains try to lure customers with price discounts. 连锁超市试图用打折来吸引顾客。 
 Synonyms: attractenticetempt