puffery
noun [ U ] mainly US uk/ˈpʌf.ər.i/ us/ˈpʌf.ɚ.i/
吹嘘，吹捧，浮夸
the act of praising someone or something too much in a way that is not sincere
It's usually easy to tell the difference between sales puffery and fact. 通常情况下，很容易分辨营销时的夸张和事实之间的区别。
His book avoids academic puffery and offers real insight. 他的书避免了学术浮夸，颇有真知灼见。
- More examples
- Advertisers use a great deal of puffery.
- Statements made in an explicitly joking manner are not puffery.
- Puffery does not affect the buying behaviour of consumers.